Copy of bakery 2 | product design

Project Duration

November 2021 - January 2022

My Role

UX Researcher, User Testing,

UX and UI Design

Tools

AdobeXD ,Figma, Micro, Quick Movie

The Problem

Locals finding it hard to narrow their search while looking for 5-star bakeries

The Goal

Design an app for Bakery to allow people to order in advance for pickups or delivery options.

Empathize

EMPATHIZE

RESEARCH COMPONENTS

User Research Summary

User Pain Points

Personas

User Journey Maps

User Research Summary

I conducted interviews to understand the users I am designing for and their needs. A primary demographic identified through research was foreigners who love the delicacy of fine cuisine.

These user groups confirm that it will be indeed a convinces to use an application that they will have the option to order from the comfort of their home. The research also revealed that time wasted waiting in a long line was indeed discouraging and others express concern about obligations being a factor to go doing pickups.

User Pain Points

Persona

Problem Statement

Liza is an Architect that travels a lot for work but now has to work from home and misses all the dessert she had in different countries she had traveled to.

User Journey Map

Define

RESEARCH COMPONENTS

Digital Wireframes

Usability Studies

Usability Study: Parameters

Digital Wireframes

When starting my onboard I started with a desktop that transitioned into a mobile app. The transition started when clicking on to App Store, then it follow up with a mobile app.